Hearst Television is officially launching its bouquet of “Very Local” over-the-top streaming TV channels, spanning all 26 U.S. media markets it operates in
. He said Hearst TV is debuting its owned-and-operated OTT and FAST service now given growing demand and the rise of broadband-only households.
“Consumers are diversifying the channels through which they consume media. We want to meet them where they are,” said Fitzgerald. He joined Hearst Television in 2017 from Twitter, where he headed Twitter Moments, originally as chief digital content officer. Very Local is available in the channel stores of Amazon Fire TV, Roku, Apple TV and Android TV. In addition, livestreaming FAST channels are available in the Very Local app as well as from Fox Corp.’s Tubi TV and. Hearst is selling advertising for Very Local via its Anyscreen digital ad marketplace.
“If you missed today’s newscast or in-depth weather report, or if you just want to enjoy great local story-telling that celebrates your community, it will be on Very Local,” Fitzgerald said. For now, Hearst TV doesn’t have iOS and Android mobile apps for Very Local, but Fitzgerald said the company “will likely develop” those down the line.
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