HBO Max will reach 50 million U.S. subscribers in the next five years, according to a forecast issued Monday by AT&T CEO Randall Stephenson during the company’s quarterly earnings call. T…
arena. Apple and Disney are launching subscription services in the coming weeks. NBCUniversal’s ad-supported service, Peacock, will launch next April. Disney, at its investor day last April, said it aims to acquire 60 million to 90 million global subscribers by 2024. Netflix leads the field with about 160 million global subscribers.
Stephenson said HBO Max will become the “workhorse” of the company’s pay-TV offerings in the years to come, along with legacy distribution platforms like DirecTV. The wireless dimension of AT&T, he argued, confers advantages on AT&T. “Our customer relationships are something any streaming company would want,” Stephenson said. “I wouldn’t trade places with anyone.”
Stephenson promised analysts on the earnings call that they would receive a “full dose” of WarnerMedia entertainment chairman Bob Greenblatt at Tuesday’s investor day. “He’s an impressive guy,” Stephenson said.
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