Netflix and HBO shows are pirated on this app that's been bankrolled by ads from Pandora and TikTok
and OpenX as well as lesser-known players such as Vidoomy or Beachfront. The file also claimed TeaTV was working with Opt Ad 360, a Polish company that helps publishers manage ads and generate revenue.
For instance, Adform said the site had "slipped through a very small loophole" and saw a "total of less than 10 euros transacted before we shut it down" after being contacted by CNBC. Google was not running auctions on the site a short time later, according to Ratko Vidakovic, of ad tech consultancy AdProfs, who reviewed the auction activity in September for CNBC.Google wouldn't comment on the specific situation, but a spokeswoman said when the sub-account of a partner is violating its policies, it will take action on that sub-account.
With industry initiatives such as "ads.txt," the IAB Tech Lab's hopes are for more transparency and more safety in the programmatic ecosystem. Tingleff said the cooperation of the industry will mean a "safer, more secure environment for advertisers and a better experience for all of us."
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