H&M will begin selling second-hand clothing and accessories at its London flagship store amid new regulatory pressure from the EU.
People passing a large scale sign for the high street clothes and clothing brand H&M outside their flagship store on the corner of Oxford Street and Regent Street. on 30th March 2023 in London, United Kingdom.H&M plans to sell second-hand clothes and accessories at its flagship store in London from Oct. 5, as pressure increases on fast fashion companies to curb their environmental impact by encouraging the reuse and recycling of garments.
The "PRE-LOVED" womenswear collection, at H&M's Regent Street store, will include garments from several other brands and designers as well as H&M group brands, which include Arket, Cos, Monki, and Weekday. The autumn-winter 2023 collection of the second-hand offerings will include metallic dresses and shirts, trench coats, and "trendy knits", H&M said, with new items added every day.
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