Hilfiger and Grammy-winner SZA hosted a brunch during New York Fashion Week to celebrate the brand’s campaign focusing on family
hosted a brunch to celebrate the brand’s Fall 2023 campaign, which stars the Grammy-winner, her mother Audrey Rowe, her father Abdul Mubarak-Rowe, her niece Savannah Rowe, and other friends.Rolling Stone“Years ago, we did a campaign with a family, but it was a fake family,” Hilfiger says. “We wanted this time around to create reality advertising with celebrities who are meaningful and who’re close to their families.
SZA, Hilfiger says, was a natural fit for the campaign, calling her a style icon with untapped influence. “Whatever she wears on stage, all of her fans want to wear,” Hilfiger says. “I’m not sure what’s going to happen during the awards season coming up, but I would assume she’s going to be very much a part of it.”
And the brunch was a celebratory affair: Quavo posed with GloRilla near a giant bookcase; Madelyn Cline and Lukas Gage chatted with friends on the patio; and SZA and her family celebrated with Hilfiger and members of the team. The campaign also features Quincy Jones, Paloma Elsesser, Amber Evangeline Valletta, Devon and Steve Aoki, and a multigenerational collection of the stars’ family and friends.hung out in Hilfiger’s greenroom to talk about the musicians he thinks have the best personal style, how he and Naomi Campbell brought hip-hop to London, his friendship with Jann Wenner, and more. Watch videos from the interviews below.
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