Grammy winning rapper Chamillionaire launches $100,000 competition for minority-founded start-ups

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Grammy winning rapper Chamillionaire launches $100,000 competition for minority-founded start-ups
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To bring more awareness to a demographic of start-ups that have been historically underrepresented in the investment world, Chamillionaire, E40 and Republic.co, will be investing $100,000 in a minority or woman founded startup company, and 'The Shark' Daymond John will be helping choose the best companies.

But this competition comes as part of the investor-slash-rapper's larger push to bring awareness to a demographic of start-ups that he said have been historically underrepresented in the investment world.

Seriki highlighted the demographic divide in the venture capital landscape, citing a cultural trickle-down of funding from white male investors to white male led companies. "When people say they can't find African-American startups to invest in, it just sounds a little crazy to me," Seriki said. "At one point I was getting 30 candidates a month, but when I said I only wanted to invest in women or minorities I started getting just two candidates a month.", a face-to-face social app launched by Seriki in 2016 to enhance public collaborative communication., an SEC-registered platform that makes investing accessible to non-accredited investors.

All start-up leaders from diverse backgrounds are encourage to apply, with one word of advice from the award-winning artist.Seriki, E-40 and Republic.co will partner with "Shark Tank" investor Daymond John who will help the group narrow application to five finalists and choose a winner. "I am so excited to be one of the judges in the $100,000 pitch competition," John said. "If you feel that you are ready to pitch and knock it out of the park, I can not wait."

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