Google's latest Nest Hub announcements show it's changing its smart home strategy — again:
be slotted into this new branding. This could help differentiate Google's connected home products from its mobile efforts and minimize possible confusion. It could also insulate Google's core brand from the negative impact of smart home-related privacy concerns and its smart home efforts from any issues stemming from the search or mobile business.
The company's emphasis on privacy — centered on a lack of cameras in the home — has given way to camera-equipped home devices that can perform the functions of a home security camera. And by moving away from using the Google brand in much of the home space, it will shift away from a unified digital offering through which consumers could put Google in all its various iterations at the center of their digital lives.
While Assistant-powered voice devices look set to continue to grow as a share of the estimated 500 million smart speakers that will be installed in the US by 2024, Google could lose and push a larger share of consumers toward Amazon and Alexa if they're unsure what to expect from buying into a Google ecosystem.1. Sign up for the IoT Briefing to get it delivered to your inbox 3x a week. >>pass to Business Insider Intelligence and gain immediate access to the IoT Briefing, plus more than 250 other expertly researched reports.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Google’s New Video Chat And Security Device Has A Smart Camera That Follows You Around The RoomThe Google Nest Hub Max is like a Google Home with a touchscreen and a built-in security, plus video chat, camera.
Lire la suite »
Here are Google's most important announcements from its biggest event of the yearGoogle announced new phones, a smart display and updates to the Google Assistant.
Lire la suite »
Incognito mode is coming to Google Maps and Google searchGoogle Maps users will soon be able to block the company from associating the places they search or navigate to with their accounts.
Lire la suite »
Google's new $229 'smart hub' device has a built-in Nest camera that can recognize your faceThe Nest Hub Max comes with a 10-inch HD touchscreen display, a stereo speaker system, and a built-in camera.
Lire la suite »
Google I/O: Everything announced at Google's big developer conferenceThis is Google's new smart screen device. The Google Nest Hub Max, the company's latest rival to the Amazon Echo, features a camera and a 10-inch HD screen.
Lire la suite »
Quayside, Toronto’s Google-linked smart city, draws opposition over privacy, costsThis was supposed to be the data-driven city of tomorrow, outfitted with robotic garbage collection, snow-melting sidewalks and self-driving taxibots. Now, a backlash is forming.
Lire la suite »
Google will soon allow users to auto-delete location history and search dataPeople can set the Google feature to auto-delete data every 3 months or 18 months, to remove the places they've been, the websites they visit and the apps they use.
Lire la suite »