Genesis to target AMG, BMW M with Magma performance sub-brand

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Genesis to target AMG, BMW M with Magma performance sub-brand
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Genesis will show up to the 2024 New York auto show with a handful of Magma high-performance concept vehicles.

Genesis has hinted at launching its own performance sub-brand similar to the Hyundai N division for years, and now one has been confirmed by the automaker. Its name is Magma, pointing to some seriously hot stuff coming down the pipeline.

The concept, which has been confirmed for production, benefits from upgrades to its chassis, cooling, and thermodynamics, and potentially more horsepower. It's notably wider than the regularAt the front, sits a new fascia with additional intakes to help cool the brakes, as well as the powertrain which features an upgraded battery and motors that likely deliver more power than the stock GV60 which currently tops out at 483 hp.

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