'Magma' will be Genesis' answer to BMW M and Mercedes-AMG. It's already showing off a hot-rod EV concept called the GV60 Magma. We expect it to make production.
Genesis is creating its own performance division to take on BMW' M, Mercedes's AMG and Audi's RS line. The company kicked off the high-performance sub-brand with a trio of concepts. The first was a hotter version of its G70 compact sports sedan, the second a spicier internal-combustion G80 and the third was this: The all-electric GV60 'Magma.' The Genesis GV60 is already a desirable, solid EV entry in the subcompact luxury SUV segment.
The 5N is riotously fun and stout on the track, and we'd expect nothing less from the Genesis version. Hence the aggressive rear wing and bright coloring. Genesis design Luc Donckerwolke told InsideEVs that the concept is 'really close to production.' While you may not associate Hyundai or Genesis with performance, remember that its R&D department was formerly steered by ex-BMW-M-boss Albert Biermann. The company learned a thing or two about designing performance products.
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