Ford estimates the Model e Certified Elite program would cost dealers $1.3 million while the Model e Certified costs $560,000. The latter choice will result in a reduced allotment of EVs to sell. The investment covers charging stations as well as sales and service training.
After a contentious series of negotiations, Ford Motor Co. of Canada says 80 per cent of its 440 dealers have now signed up for its Model e electric-vehicle certification.
The program, which was first discussed with dealers in spring of 2022, was poorly received from the start. Ford had set a Dec. 16, 2022, deadline to sign up, then pushed it back multiple times before the most recent deadline of Feb. 24, 2023. At one point, an undisclosed number of dealers retained a Toronto lawyer, Shaun Laubman, but neither side disclosed whether legal action had been initiated.
In a statement, Ford said “338 dealers have enrolled in the voluntary Model e program during its initial enrolment window.” Those dealers who did not enroll will be limited to selling ICE and hybrid vehicles.
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