Fictional merch allows you to insert yourself into your favorite books, movies and TV shows — connecting with fellow fans in the process.
Author:Jessica MacLeishPublish date:Jun 17, 2019Updated onJun 17, 2019Merch is still enjoying its moment in the fashion spotlight and is more ubiquitous than ever. There's music merch. Food merch. Media brand merch. College merch. Church merch. It feels like everyone and their mom is wearing some kind of "merch as fashion" these days — or, for the more advanced creative subset of the population, making it themselves.
I was never much of a band T-shirt girl, with the exception of a Rolling Stones tee I wore all the time in high school — though it was procured from Urban Outfitters — and maybe a few others . My friends and I went through a vintage phase in high school, too, scouring shops on St. Mark's Place for T-shirts emblazoned with a random New Jersey town's local plumber's logo.
Wearing any kind of merch makes a statement to the world about you and your tastes.
After rewatching "Dirty Dancing" on cable last summer, I was consumed with finding the perfect Kellerman's tee, Kellerman's being the fictional Catskills resort where the movie takes place. What came over me? I'm not quite sure I was aware of it as I searched online, but the reaction I got when I wore it to work helped illuminate my reasons.
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