There are lots of companies just capitalizing on Pride and doing the least, but not these ones
Rainbows are everywhere rn. It’s June, which means just about every major fashion and beauty brand is releasing Pride-themed merchandise to show their support for the LGBTQ+ community—and, let’s be honest, to cash in on the ~hot new trend~ of inclusivity. Whether you call it rainbow capitalism or you’re talking about the corporatization of Pride, which is an even broader problem, it’s… not great.
That said, there are some big brands out there who’ve gotten the message and are actually trying to contribute. And some of them are making seriously bomb stuff. So, we’ve sifted through the many Pride collections to find our absolute faves from companies that donate as much as possible to queer organizations. Most of our picks are giving 100% of the proceeds away, and that’s something we can get behind.
The Pride Merch Giving The Most Back TO LGBTQ Communities 1 / 8 Pride merch giving back: Club Monaco Half the proceeds from Club Monaco's Rainbow Logo Sweatshirt are going to the Stonewall Community Foundation, which helps fund hundreds of LGBTQ non-profits like the Translatina Network. Rainbow Logo Sweatshirt, $98.50, clubmonaco.ca12 Queer Women Talk #Pride
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