ICYMI: Facebook's new Room group video chat feature will allow it to capitalize on soaring user demand while integrating its family of apps
of new video messaging and livestreaming features across its platforms as it looks to take advantage of surging usage of such tools, per a company blog post. The move advances multiple prongs of Facebook's growth strategy, from boosting engagement across the platform to creating cross-company integration.In particular, Facebook's new Room group video chat feature will allow it to capitalize on soaring user demand while also integrating its family of apps.
For context, the company already reported that it's seeing 700 million accounts engaging in video calls every day across its platforms during the pandemic. While that engagement will surely subside when the pandemic does, eMarketer senior analyst Jasmine Enberg says that "some media behaviors adopted by consumers to cope with the coronavirus pandemic may stick in the longer term, and Facebook's expansion of its video services, including Rooms, will help it meet any future demand.
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