Removing Pride merchandise could be seen as a success by anti-LGBTQ extremists and violent protesters which could lead to copycat behavior, experts warn.
"Target's giving into this," said Victor Asal, a professor at Albany and extremism researcher. "Other extremists will say 'hey, that's a great idea. We should do that.'"
Pride month merchandise is displayed at the front of a Target store in Hackensack, N.J., May 24, 2023. Target is removing certain items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month, after an intense backlash from some customers including violent confrontations with its workers.
Target has been a long-time supporter of the LGBTQ+ community in its merchandising, hosting Pride campaigns annually.
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