It’s not even June, and yet corporate America is already reeling from an unprecedented backlash over the annual Pride Month celebration.
Whereas Pride Month was once seen as a show of support for a historically disparaged minority, the movement is increasingly linked to polarizing issues such as medicalized gender transitions for minors, sexually themed schoolbooks, and biological males in female sports.
His company has jumped on the Pride Month pushback. Brave Books plans to release “Pride Comes Before the Fall,” an illustrated children’s book by Christian actor Kirk Cameron, on June 1 — the first day of Pride Month.“I think that what we’re seeing with Target, Bud Light, is really just the tip of the iceberg,” said Mr. Talbot.
Bud Light is still reeling from the blowback over its partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch’s stock has declined by 5.3% year-to-date, according to MarketWatch, prompting industry experts to wonder aloud whether the brand will recover.
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