Social media experts evaluate TikTok, Twitter and other platforms on their ability to handle the danger of misinformation about the coming 2022 elections
The following essay is reprinted with permission from The Conversation, an online publication covering the latest research.
One important consideration: Users are not constrained to using just one platform. One company’s intervention may backfire and promote cross-platform diffusion of misinformation. Major social media platforms may need to coordinate efforts to combat misinformation.Facebook was largely blamed for its failure to combat misinformation during the 2016 presidential election campaign.
TikTok’s approach to misinformation needs major improvements. A search for prominent news topics in September 2022 turned up user-generated videos, 20% of which included misinformation, and videos containing misinformation were often in the first five results. When neutral phrases were used as search terms, for example “2022 elections,” TikTok’s search bar suggested more phrases that were charged, for example “January 6 FBI.
Of particular concern are politicians benefiting from microtargeting—targeting narrow demographics—through election misinformation, such as a congressional candidate who ran an ad campaign on Facebook alleging a cover-up of “ballot harvesting” during the 2020 election.
Internationally, TikTok has faced immense criticism for its inability to tamp down election-related misinformation. TikTok accounts impersonated prominent political figures during Germany’s last national election.YouTube’s policy is to remove “violative” narratives and terminate channels that receive three strikes in a 90-day period.
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