Five years in the making, Dawn has designed a new dish soap bottle for the direct-dispensing era
The rollout is reflective of P&G’s strategy ofto build a competitive advantage with, as the company puts it, “superior” elements. These include packaging that “attracts consumers, conveys brand equity, helps consumers select the best product for their needs, and delights them during use,” according to a 2020 company report. Dawn EZ-Squeeze arrives two years after the brand introduced its Powerwash Dish Spray, which allows users to spray suds directly onto dirty dishes.
The company declined to comment on sales of the Powerwash Dish Spray, citing a quiet period before reporting its second-quarter earnings on Jan. 19.to help offset swelling costs, reported a 5% increase in organic sales of its fabric and home-care brands for the quarter ended Sept. 30, 2021, compared with the same period the prior year. Organic sales across the board rose by 4% in the same three months.
Dawn, meanwhile, has remained the bestselling dishwashing brand in the U.S. for the past five years, increasing its market share to 28.8% in 2021 from 27.7% in 2017, according to data from Euromonitor International Ltd., a market research provider. Dawn’s new bottle design follows other efforts, both within and without the P&G stable, to boost sales with packaging and products that are easier to use and open.
P&G skin-care brand Olay last November began selling face cream that comes with an easy-open lid featuring two protruding “wings” in an effort to better serve customers with disabilities such as dexterity issues and joint pain.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
The Weeknd’s ‘Dawn FM’ Rolling to No. 1 In U.K.“Dawn FM” tops the midweek chart and is set to be the first title released in 2022 to top the Official U.K. Albums Chart.
Lire la suite »
No new smart motorways until five years of safety data available | AutocarGovernment awaits clearer picture of safety before continuing roll-out; invests £900 million in existing schemes
Lire la suite »
Wordle Fans Are Mistakenly Downloading an App Created by a Teenager Five Years AgoThe knock-on effect of Wordle's sudden fame: Apps like Wordle! and other games with similar names are surging up the app-store charts. People are realizing they're not getting the Wordle they expected, and they're not happy.
Lire la suite »
Five ways it went wrong for Joe JudgeJust weeks after he was in no jeopardy of losing his job as Giants head coach, Joe Judge was fired. How did it go so wrong, so fast?
Lire la suite »
Five Detained in Fatal Shooting of Off-Duty LAPD Officer During RobberyUpdate: Photo released of slain off-duty LAPD officer 27-year-old Fernando Arroyos as investigation continues into his shooting death.
Lire la suite »
Tanya Saracho & UCP Announce Five Inaugural Ojalá Ignition Lab FellowsEXCLUSIVE: Showrunner Tanya Saracho and UCP (a division of Universal Studio Group) have selected 5 inaugural fellows for the Ojalá Ignition Lab: Diana Peralta, Luca Rojas, Melba Silwany, Samantha Renee Cordero, and Stephanie Adams-Santos
Lire la suite »