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Outback Steakhouse and Applebee's got off to somewhat of a rough start in 2024 as both announced plans to shutter dozens of struggling restaurants this year. However, new data indicates that customers are flocking to these casual dining chains despite the closures., citing data from the foot traffic researcher Placer.ai. Meanwhile, Applebee's customer traffic jumped by 3.8% in March compared to the prior year.
"The majority of these restaurants were older assets with leases from the 90s and early 2000s. This decision considered a variety of factors, including sales and traffic, trade areas, and the investments that would have to be made to improve the restaurants," said Bloomin' CEO David Deno.than they had at the start of the year.
The new Placer.ai data indicates that more and more customers are visiting the two chains in the meantime, putting them in a good position to expand. An increase in value-friendly options at both chains may be playing a role in their higher guest counts. Outback recentlyfor $19.99 through May 7, while Applebee's has rolled out several enticing promotions since the start of the year, including a
Outback Steakhouse and Applebee's aren't the only chains seeing customers flock to their restaurants in droves lately. The beloved steakhouse chain Texas RoadhouseZoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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