An advertisement by a French automaker has stirred up controversy in Egypt after activists said it promoted sexual harassment in a country where the practice is rampant.
The ad by the Egyptian branch of Citroën, released last month, shows popular Egyptian singer and actor Amr Diab driving the latest version of the company’s C4, before coming to an abrupt stop in front of a woman crossing the street.
Under pressure from the backlash online, Citroën Egypt offered an apology and removed the 100-second commercial. Sexual harassment, mostly ranging from catcalls to occasional pinching or grabbing, is rampant in Egypt, a conservative Muslim country with more than 100 million people. Feminist Sabah Khodir lashed out at the automaker, accusing it of exploiting women’s struggle against gender-based violence “as an opportunity to sell vehicles.”
The magnitude of Egypt’s sexual harassment and violence problem came to light in the years following the 2011 popular uprising that overthrew long-time autocrat Hosni Mubarak, when mass rape and sexual assault occurred during several protests.
France Dernières Nouvelles, France Actualités
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