Mercedes Blasted In China For Promoting 'Offensive' Western Stereotypes Over Model's Eyes In Ad | Carscoops carscoops
Mercedes has pulled an ad it posted to Chinese social media app Weibo this week. The ad featured a model whose makeup allegedly exaggerated the slant of her eyes, making her look more like what certain Weibo users argue are offensive western representations of Chinese people.
The ad was published on December 25 and could not be found on its social media channels by Wednesday, according to the, a Chinese state-owned media outlet. Mercedes is only the latest company to be accused of using models whose makeup exaggerates features in advertisements. Earlier this month, an uproar was caused on Weibo following the publication of an ad by Three Squirrels, an online snack retailer. The ad featured model Cài Niángniáng, whose eyes were also made up in a way that critics accused of being designed to appeal to the western stereotypes.By Sunday, December 26, a hashtag on the topic had garnered more than 300 million views on Weibo.
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