.Coldplay announce two-day immersive album launch event 'The Atmospheres' on Oct. 15-16.
Coldplay
will blast their fans into the stratosphere during an immersive two-day event they've dubbed"The Atmospheres." According to a release from event host Amazon Music, it will take place at four venues, including Principal Place in London, inside what a press release said is a"custom-built installation [where] fans will be transported to The Spheres – the distant solar system that plays host to the band’s latest album, where each of the twelve tracks is twinned with a different planet."
The five-minute journey will also unfold in New York at Vanderbilt Hall, the Omotesando Hills Main Building B3F in Tokyo and Bikini Berlin Terrace in Berlin,"recreating the alien worlds at the heart of the album." In a statement, the band explained,"“We’re excited to partner with Amazon Music to bring Music of the Spheres to life. The Atmospheres will take fans on a trip through The Spheres and into the heart of the album.
The sensory journey is intended to"recreate the alien worlds at the heart of the album” and will allow fans to “create their own alien language messages, snap selfies in the augmented reality photobooth, and even help to power the experience through bespoke kinetic walkways. The experience will be soundtracked by album highlight, 'People of the Pride', mixed in Dolby Atmos, and accompanied by exclusive 360 visuals.
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