.Bulgariofficial partnered with new media artist and director Refik Anadol to create an immersive artwork, claimed to be the first conceived by artificial intelligence for a luxury brand.
will open shortly, and he related that the snake symbol was hand-engraved on glass in every room’s bathroom. The Serpenti emblem appeared in the late ’40s with the introduction of the sinuous Tubogas bracelet-watches and was increasingly key in the brand’sAsked about the reasons for selecting Anadol, Babin compared him to Steve Jobs “at the time of the first computers. He is a genius in AI, nobody today has his talent to use AI in such a sophisticated and luxurious way.
The Istanbul, Turkey-born media artist and director is a pioneer in the aesthetics of data and machine intelligence and said working with Bulgari was the first time his art could be presented with “such a scale and this level of execution.” It will become the first large-scale, luxury-immersive, AI-driven non-fungible token piece of artwork when it’s converted into an auctioned NFT.
The proceeds will be donated to a charity to be decided by Anadol and Bulgari, which has committed to Save the Children since 2009 and has been at the forefront of the fight against the pandemic through the Bulgari Virus Free Fund. “Serpenti Metamorphosis artwork will become exclusive and unique in the digital world thanks to NFT technology that uses the potential of blockchain, making a work of art unrepeatable in the digital universe,” said Babin.
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