New soda flavors aren't always a hit, but Coke CTO Nancy Quan explains how the company tries to use data to get ahead of global trends.
The company is bringing back a limited number of New Coke cans in honor of the upcoming third season of"Stranger Things," in which the product is featured. "Stranger Things" creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola debuted a new recipe for its iconic beverage.
The partnership is a way for Coke to reach people in an evolving media landscape. "Buying a 30-second ad to drop into a certain time-frame is not as valuable as it once was," Kronauge said. "The world is changing into streaming and non-ad platforms and subscription-based platforms," she added."So it's important for us to make sure that we are where our consumers' eyeballs and hearts and spirits are.
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