If you never tried 'New Coke,' this will be your shot ...
NEW YORK — Coca-Cola COKE, -1.06% drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix NFLX, +1.77% drama “Stranger Things,” the companies announced Tuesday.
“The summer of 1985 did in fact change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year,” said Oana Vlad, director of Coca-Cola Trademark, Coca-Cola North America.“All told, everything took about six months and was top secret,” said Peter Shoemaker, director of sparkling category commercialization.
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