'From here on out, we are not going to think about AI — we are going to become AI.'
Jonah Peretti recently laid out a somewhat alarming vision for AI-generated advertising hyper-personalized to users based on their own data, Red Ventures — which runs a massive commerce operation across its many consumer advice-focused websites — has another angle: data.
"We have a huge competitive advantage," said Elias. "We have our own proprietary datasets... we have the ability to go learn on our own assets, and then show up somewhere and say, 'here's the data model that has been proven to work. Here are digital journeys that have been perfected.'" "Hyper-personalization really was at the core of what we have tried to do all along," he continued. "I think finally, that vision will be able to come together."
When we reached out, Red Ventures assured us that it's committed to "privacy," AI ethics, and doing things "the right way."in an emailed statement. "We believe it will impact every facet of modern work and help humans do uniquely human work better. We're embracing it — we are upskilling our teams, we're exploring how it can help us better serve our customers and partners — but we're committed to doing it the right way.
"AI is not a one-size-fits-all approach," it continued. "How and where we use it will vary across our portfolio — but what will remain constant is our commitment to privacy and the ethical use of AI and always doing what's best for our employees, customers, and partners."
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