Cisco Adler & Donavon Frankenreiter launch concert livestream platform NoCap
-- is hoping the platform will usher in a new business model for artists, venues and touring crews that have largely been sidelined by the spread of coronavirus.
"Donovan tours 300 days a year and was concerned about getting back to work with his crew," explains Adler, who is also co-owner of the famed Sunset Strip rock club the Roxy in West Hollywood."Speaking with my venue staff, they were concerned that we won't reopen until 2021. Running venues has been a tough business historically and now they needed a new model for generating revenue and connecting artists and fans.
"There's costs with the traditional live shows and there's costs with a virtual live show, but it's not an extraneous expense," Adler says."There's no travel, there's no bus and only a couple people staffing the venue." "We're really artists friendly and want to work with everyone. Some artists want their shows to live on forever, others only want it to exist in that moment," he says."If an artist had a bad show, they don't necessarily want it to live on forever and have people watch it over and over, and NoCap gives artists the power to make that choice if that is what they want."
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