TORONTO — When it comes to saving on groceries or trips to the mall, Nichole Schaubroeck is a pro.
A happenstance meeting with Apple co-founder Steve Wozniack convinced him to build Caddle, a St. Catharines, Ont., company doling out cheques for uploaded receipts, surveys and reviews.
The final way Caddle makes its money is through surveys, which help clients draw conclusions about the shopping habits and opinions.Article content “With the things that we sign with like the Walmarts and Nestles, they don’t want personally-identifiable data, because it makes them liable,” he said.Truly anonymized data is stripped of identifiable information through a technical process, so even if it is found, it cannot be tied back to a person, said Imran Ahmad, partner and head of technology at law firm Norton Rose Fulbright Canada.
“It is very unclear how that information is being used. The only thing I think that is clear is that they are monetizing that information,” he said.Article content “They’re not against it, they’re very well aware of the fact that their data is being used, and they’re happy to opt into it because the value they’re receiving on the other side supersedes what’s happening there,” said Amber Foucault, Drop’s chief product officer.Article content
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Cashback, reward apps helping Canadians save, but where is the data going?Some Canadians are using apps to save on their grocery bills and trips to the mall. But perks are often offered in exchange for tracking purchases or completing surveys. So, where does this information go and who is really profiting from it?
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Cashback, reward apps helping Canadians save, but where is data going?When it comes to saving on groceries or trips to the mall, Nichole Schaubroeck is a pro.
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Cashback, reward apps helping Canadians save, but where is data going?When it comes to saving on groceries or trips to the mall, Nichole Schaubroeck is a pro.
Lire la suite »
Cashback, reward apps helping Canadians save, but where is data going?When it comes to saving on groceries or trips to the mall, Nichole Schaubroeck is a pro.
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