When it comes to saving on groceries or trips to the mall, Nichole Schaubroeck is a pro.
A happenstance meeting with Apple co-founder Steve Wozniack convinced him to build Caddle, a St. Catherine’s, Ont. company doling out cheques for uploaded receipts, surveys and reviews.
While Hawley’s heard of “bad actors” mishandling data, he said Caddle is upfront about its policies from the moment users enroll. However, some people confuse the term with de-identified data – data that removes names, but often leaves details like an address or a date of birth, which leaves room for reidentification.
“The old adage that there’s no such thing as a free lunch, or in the case of these apps, free money is true.” Drop’s userbase is primarily generation Z and millennials and the app, which advertises “bank level security,” promises it doesn’t provide user data to third-parties.
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