Canadian Tire says at least half the money it spends sponsoring professional sports will go towards women by 2026.
Posted: Mar. 6, 2023 9:48AMA Canadian Tire store is seen in North Vancouver on May 10, 2012. Canadian Tire Corp. has announced a new commitment to improve gender equity in sports, saying at least half the money it spends sponsoring professional sports will go towards women by 2026.
The retailer says its new multi-million dollar Women’s Sport Initiative will support the expansion of women’s professional sports leagues and programs inThe company says it has added five new sports partnerships to its roster and will boost its existing support for organizations that drive inclusion and diversity in sport.
The parent company of stores like Canadian Tire, SportChek and Pro Hockey Life says it has also created a dedicated media fund to increase the visibility of women’s sport.
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