Canadian Tire commits half its sponsorship dollars to women's professional sports

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Canadian Tire commits half its sponsorship dollars to women's professional sports
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Canadian Tire says it will become a founding partner of Canada\u0027s first women\u0027s professional soccer league, slated to launch in 2025.

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Under the new program, Canadian Tire says it will become a founding partner of Canada’s first women’s professional soccer league, slated to launch in 2025. Susan O’Brien, Canadian Tire’s chief brand and customer officer, says the program will help pave the way for more equitable opportunities in women’s professional sport and inspire a new generation of female athletes.Article content

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