Bob Iger is investing in and joining the board of Genies, a company seeking to own the virtual avatar market.
. The company also has partnerships with Universal Music Group and Warner Music Group for avatars and NFTs.
“I’ve always been drawn to the intersection between technology and art, and Genies provides unique and compelling opportunities to harness the power of that combination to enable new forms of creativity, expression and communication,” said Iger in a statement. “After spending the last few months getting to know Akash and learning more about Genies, I am very excited about his vision and how it will be fulfilled and I look forward to working with the entire team.
And Iger, who officially left Disney at the end of the year, is exploring the metaverse just as his successorbegins exploring similar territory. Chapek cited the metaverse in his memo outlining three strategic “pillars” for the company in January. And in February, Disney tapped executiveto lead its metaverse strategy.
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