Former Disney CEO Bob Iger is investing an undisclosed amount and joining the board of Genies, a start-up that lets you create your own digital avatar to explore the metaverse.
Just before he stepped down from Disney's board in December, Iger spoke with CNBC about how new technologies regularly disrupt the ways that media giants like Disney tell stories – perhaps more so now than when he took over Disney in 2005.
"In reality, that scenario of a world in which technology's enabling more storytelling exists today probably even more so," Iger said. Since stepping down, the former Disney executive has hinted at his interest in the evolution of the internet – sometimes called"internet 3.0" or– and the concept of a metaverse. In January, on Kara Swisher's"Sway" podcast, Iger said the next iteration of the web"will definitely be more compelling in experience, certainly more immersive, more dimensional."
He added that there won't just be one metaverse, but numerous digital worlds ready to be explored, and that users' avatars will play an important role as they hop from one metaverse to another."I talk about democratization. It'll be dispersed," he said."You may have an avatar, but you'll go all over the place. And I think that it's likely to be developed into something real as an experience.
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