Birkenstock Is Launching an Unexpected Skin-Care Line Featuring Its Hero Shoe Material

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Birkenstock Is Launching an Unexpected Skin-Care Line Featuring Its Hero Shoe Material
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As it turns out, cork can do a whole lot more than just cushion feet.

Author:Daley QuinnPublish date:Oct 17, 2019A 240-year-old shoe company that's graced the soles of millions across the globe, Birkenstock is now trying to get its foot into the beauty-buyer door with their latest launch: a skin-care line.

Unexpectedly, the tree actually does offer benefits beyond a comfy cradle for your feet. Found in cork oak extract, suberin is a waxy film that creates a barrier on the plant and gives the cork considerable elasticity. "Studies have shown that suberin is made up mostly of hydroxycarboxylic acids and is endowed with many special mechanical and chemical properties that evoke a possible smoothing effect on the surface of the skin," explains Ni'Kita Wilson, a cosmetic chemist.

And because environmental sustainability is of top concern recently , Birkenstock's packaging promotes a sustainable solution, too. Produced in Europe, the bottles are crafted with high-quality materials and have an airless dispenser which contains interchangeable cartridges — once the product is empty, just purchase another refill for the original container.

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