This crowdsourced collab from R29 Unbothered x Birchbox makes it easy for black women to discover the best beauty products: R29xBirchbox ad
, R29's editorial destination for Black millennial women, teamed up to go directly to the source and find out what Black consumers actually need. The result: two specially curated beauty kits.
R29’s insights team first collected data from focus groups and surveys of more than 1,500 Black women. Then, Birchbox and the Unbothered team used these insights to guide the direction of the"It's Your Crown" Hair Kit and"Stay Radiant" Skin Kit to give consumers exactly what they said they’re looking for: an efficient way of discovering top-shelf hair and skin products — while supporting businesses developed by Black beauty and grooming professionals.
This partnership marks Birchbox's ongoing effort to build a more inclusive assortment by investing in Black-owned brands; Birchbox is in discussion with these brands, and in particular the ones developed by Black beauty and grooming professionals, on partnership opportunities in 2020. So at every stage, this collaboration can truly be called"consumer-first." And it's one that fully — and finally — meets its intended audience's needs. To find out more about the collab,
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