Bed Bath & Beyond has been brought back through its acquisition by Overstock.
On Tuesday, customers wanting to visit Overstock.com were redirected to BedBathAndBeyond.com as part of the new duo's official relaunch.
Even with the new website, Bed Bath & Beyond still doesn't exist as a company, but the sale of its intellectual property allows Overstock to still represent the brand's model and merchandise, though inventory was excluded from the deal. Although Overstock started in 1999 as an online liquidator, the website been selling a wide variety of merchandise for nearly two decades, focusing on furniture and home decor two years ago. But some customers still align the site with liquidation, according to Johnson."Overstock has a great business model with a name that does not reflect its focus on home.
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