A month after Overstock.com announced it bought Bed Bath & Beyond’s brand out of bankruptcy, the company has dumped its name and morphed its website and app.
On Tuesday, Overstock’s website relaunched as BedBathandBeyond.com, a move that merges Overstock’s online business model and merchandise categories with popular branded products favored by Bed Bath & Beyond shoppers.
“Since this deal was announced, we have added over 600,000 new products to the site,” said Johnson, adding that a lot of the new products “are the name-brand products that people have always bought and expected to buy at the old Bed Bath & Beyond.” Fans of Bed Bath & Beyond’s 20%-off a single item “Big Blue” coupon will be somewhat disappointed that it will not be resurrected.
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