Former Warner Bros. President of Sales and Distribution, D. Barry Reardon, passed at the age of 92 on May 27 in Vero Beach, Florida. Known as “The Dean of Distribution” among industry p…
Also before his departure from Warner Bros. in March 1999, Reardon had developed an internal marketing data system with fellow executives that was ahead of its time, tracking rivals’ trailers from the last ten years, their grosses, and actors’ track records with box office and critics. This allowed executives to steer a film with a particular actor away from a critic who has had problems with that actor.
In an L.A. Times 1999 profile on Reardon, late Viacom Chairman Sumner Redstone, a longtime friend of the exec, said “Barry was one competitor who insisted on getting his way. . . . The clincher was he did it in such a gentlemanly way it could really be irritating.” Economics. From 1953-1956 he worked for Army Intelligence in Europe. He attended Trinity College from
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