'I just remember just feeling on this emotional high and then just crashing, essentially,' said supposed winner
TORONTO — Some Tim Hortons customers who were told they had won $10,000 from the coffee chain's popular Roll Up To Win contest are now being notified that the prize message was a glitch.
Moncton paramedic Luc Massé was among those who thought they had won a big prize only to be informed of the technical issue. "A company like Tim Hortons is recognized as a nationwide brand that people love and cherish. Everybody waits every year for this, Roll up the Rim To Win... and then the first day this happens," he said.
Tim Hortons' annual spring prize contest — once called Roll up the Rim To Win — went fully digital in 2021, swapping out printed messages under rolled up coffee rims for scanning a loyalty card or app. Massé contacted the Tim Hortons location he had bought his coffee that day, who directed him to a customer service number, where someone told me "it was a technical glitch and there's nothing you could do.""Tim Horton is my coffee. It's my go-to place for coffee, especially when I work, but honestly, I haven't been since Monday," he said.Sarah Smith, who works at Valley Regional Hospital in Kentville, N.S.
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