Some Tim Hortons customers who were told they had won $10,000 from the coffee chain's popular Roll Up To Win contest are now being notified that the prize message was a glitch.
The coffee and doughnut chain said Wednesday that for a few hours on Monday -- the contest's first day -- a"small subset" of players were incorrectly notified that they'd won the company's jackpot draw, a $10,000 daily prize meant to be awarded to one person per day.
Everybody waits every year for this, Roll up the Rim To Win... and then the first day this happens," he said. Tim Hortons' annual spring prize contest -- once called Roll up the Rim To Win -- went fully digital in 2021, swapping out printed messages under rolled up coffee rims for scanning a loyalty card or app.
Masse contacted the Tim Hortons location he had bought his coffee at that day, who directed him to customer service number, where someone told me"it was a technical glitch and there's nothing you could do.""Tim Horton is my coffee. It's my go-to place for coffee, especially when I work, but honestly I haven't been since Monday," he said.Sarah Smith, who works at Valley Regional Hospital in Kemptville, N.S.
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