Three weeks after leading Warnermedia’s HBO Max dog and pony show before investors, AT&T COO John Stankey was back on stage today in Hollywood talking streaming – past present and future
Bruised by the confusion that lingered after the investors day presentation on October 29, Stankey was ready for that one, kinda
“Generally speaking if you haven’t been subscribing to HBO, it’s been because we haven’t done a good enough job putting it in front of you,” Stankey in a corporate lingo heavy stint in conceding the challenges for subscribers new and old. “MAX opens the aperture of the demo,” he also stated emphasizing “more choices” of new and old programming will get potential consumers “over the hump,” along with “quality of curation.
Having faced down an aggressive investor uprising of sorts from Elliot Management, AT&T’s streaming experiment still has to fully convince the street that this leap is in the right direction in an increasingly crowded streaming arena.
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