Ralph Lauren lived his life as a character in his own movie, and his clothes allowed his customers to do the same, EmiliaPetrarca reviews VeryRalph
A young Ralph Lauren. Photo: Courtesy of Ralph Lauren Ralph Lauren is “zee American designer,” says Karl Lagerfeld in Very Ralph, a new HBO documentary on the Bronx-born fashion icon. Coming from zee most prolific French designer of the 20th and 21st centuries, that’s saying a lot. But the film, which premiers today, supports that statement, illustrating with interviews and archival footage how he’s successfully sold an American fantasy to a global audience for over 50 years.
Lauren had zero design training, but his singular point of view got him far. In his mid-20s, while working as a salesman for the tie manufacturer Beau Brummell, he found himself wanting a tie wider than what anyone was selling. So, as he did with everything else in his wardrobe, he had one made to his exact specifications. People started talking, and eventually he convinced Beau Brummell to let him start his own tie line, which he named Polo.
Ralph Lauren driving one of his many cars. Photo: Courtesy of Ralph Lauren Lauren’s practical sense of style combined with his capacity for fantasy — his love of Hollywood and Gatsbyesque glamour — would later define the look and spirit of his brand. It was aspirational but also attainable. He had the “eye of an outsider,” says one talking head in the film.
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