The human body has always doubled as an advertising opportunity. From the crucifix to the swoosh, nothing promotes a global brand like the implicit endorsement of a fan wearing its logo or mark. We even pay for the opportunity! From the brand’s perspective, this makes for great ROI.
On a superficial level, it’s fun. The backgrounds burst with color, as silhouettes dance with white wires dangling from their ears. Demographic information like the outline of a hairstyle or clothing comes through, but the people in the ads are most identifiable as iPod users.
The positive interpretation is that we're all united and defined by our universal passion for music, if not iPods. The negative interpretation is more resonant though. The classic campaign depicts faceless consumers, identifiable only by their use of a product. It's the perfect metaphor for our current dystopia, in which the true value of human connection is determined by an algorithm on Facebook's advertising platform.
Even though the iPod advertising campaign is colorful, Apple products are defined by a muted aesthetic. Most of its computers and phones only come in three colors: Silver, Space Gray and Gold. Don't let the marketing fool you; those colors are white, black and gold. So earphones that only come in plain white is on-brand for Apple. Along with the simplicity of the industrial design, the color white is what makes the product so recognizable.
With the second generation of AirPods, the wireless successor to EarPods, there are substantial advancements. It features a new processor, wireless charging, longer battery life and easier access to Siri. The AirPods do not, however, offer any color options. This is a shame because that would give users a modicum of that individuality Apple loves to celebrate.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Apple just announced Apple Arcade, a new subscription service for exclusive Mac and iOS gamesApple Arcade, an exclusive platform for newly developed games on iPhone, iPad, Apple TV, and Mac, will launch this fall.
Lire la suite »
Apple unveils new credit card: The Apple Card
Lire la suite »
Apple just announced Apple News+, a news subscription service for $9.99 per monthA new service announced earlier today, Apple News+ will provide access to The Wall Street Journal and hundreds more paid magazines & publications.
Lire la suite »
Apple TV Plus is latest Apple 'service' offering announcedCUPERTINO, California (AP) — Apple announced a new streaming service, Apple TV Plus, which will house its original shows and movies and could compete with Netflix, Amazon and cable TV...
Lire la suite »
Apple debuts new iPad Air and iPad mini, which work with Apple Pencil stylusApple debuted a new mid-tier iPad with a larger screen and introduced the first iPad mini update since 2015 — a week before it rolls out a media and entertainment bundle designed to compete with Netflix.
Lire la suite »
Apple Continues To Brand Its Users With White EarphonesThe human body has always doubled as an advertising opportunity. From the crucifix to the swoosh, nothing promotes a global brand like the implicit endorsement of a fan wearing its logo or mark. We even pay for the opportunity! From the brand’s perspective, this makes for great ROI.
Lire la suite »
Apple just introduced a new rewards credit card that's sure to be a game-changer for iPhone usersThe new Apple Card, issued by Goldman Sachs, will offer 3% cash back on purchases made with Apple and 2% cash back on Apple Pay transactions.
Lire la suite »
Hikers find human skull in Apple Valley, deputies saySan Bernardino County sheriff’s homicide detectives are investigating after the discovery of a human skull in a remote desert area over the weekend.
Lire la suite »