The human body has always doubled as an advertising opportunity. From the crucifix to the swoosh, nothing promotes a global brand like the implicit endorsement of a fan wearing its logo or mark. We even pay for the opportunity! From the brand’s perspective, this makes for great ROI.
On a superficial level, it’s fun. The backgrounds burst with color, as silhouettes dance with white wires dangling from their ears. Demographic information like the outline of a hairstyle or clothing comes through, but the people in the ads are most identifiable as iPod users.
The positive interpretation is that we're all united and defined by our universal passion for music, if not iPods. The negative interpretation is more resonant though. The classic campaign depicts faceless consumers, identifiable only by their use of a product. It's the perfect metaphor for our current dystopia, in which the true value of human connection is determined by an algorithm on Facebook's advertising platform.
Even though the iPod advertising campaign is colorful, Apple products are defined by a muted aesthetic. Most of its computers and phones only come in three colors: Silver, Space Gray and Gold. Don't let the marketing fool you; those colors are white, black and gold. So earphones that only come in plain white is on-brand for Apple. Along with the simplicity of the industrial design, the color white is what makes the product so recognizable.
With the second generation of AirPods, the wireless successor to EarPods, there are substantial advancements. It features a new processor, wireless charging, longer battery life and easier access to Siri. The AirPods do not, however, offer any color options. This is a shame because that would give users a modicum of that individuality Apple loves to celebrate.
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