Card holders will earn cash back on new categories, including streaming services.
With the refresh of the popular Blue Cash Preferred credit card, American Express is looking to get into millennials’ wallets.
It also includes 3% back on transit purchases including parking, tolls, train fares and rideshares, including Lyft LYFT, -0.39% and Uber UBER, +0.00% The changes only apply to the Blue Cash Preferred card — the other cards in the Blue Cash line including the Blue Cash Everyday card will remain the same.• 6% back at U.S. supermarkets up to $6,000 in purchases The changes will affect both new and existing card holders. New members who apply for the card will receive a welcome bonus of $250 if they spend $1,000 with the card in the first three months after opening. That’s an increase from the previous welcome bonus, which was $200.
In 2019, everyday spending looks a lot like the habits of a millennial who lives in a big city, loves taking Lyft LYFT, -0.39% and Uber UBER, +0.00% rides everywhere while listening to Spotify SPOT, -2.62% and watches Netflix NFLX, -0.60% at night. While offering cashback for streaming services may make sense in the age of cord-cutting, it’s not necessarily the best use of a cashback category. While offering cashback for streaming services may make sense as a marketing ploy in the age of cord-cutting, it’s not necessarily the best use of a cashback category. A recent study from personal-finance website CompareCards found that people spend $38 on average each month on streaming services.
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