Nielsen, which has already been measuring U.S. viewing of Netflix shows, is expanding its measurement capabilities to include Amazon Prime Video
during the first 10 days of its availability was 4.1 million, with an average of 6 million watching its premiere episode. The eight-episode first season racked up 8 million total viewers from July 26 to August 4, its first 10 days on the platform, with 39% of the audience between the ages of 35 and 49.
metrics in 2016 along with other improvements to traditional linear and on-demand viewing. Separately, Netflix has begun to offer more regular voluntary reports of select viewership numbers after refusing to reveal any statistics for several years.Significantly, given the global strategy of Amazon, Netflix and other streaming players, the Nielsen numbers only measure the U.S. Also, Amazon numbers do not include smartphone or tablet viewing.
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