Nielsen releases first ratings for Amazon: TheBoys draws 4M viewers
drew a bit over 6 million viewers in its first 10 days, and 8 million viewers watched at least a few minutes of the series.
The Nielsen SVOD ratings measure the audience watching on TV sets only in the United States. Multi-platform and international viewing would push the totals higher. "Nielsen's measurement in the SVOD space is invaluable for our studio to understand how our programs perform on these platforms and the audiences they attract," said James Petretti, senior vp research and analytics at Sony Pictures TV. "It becomes even more exciting for us, because Nielsen has the ability to help us understand what these audiences are doing outside of those platforms as well — how and what they are watching on other on-demand and linear services.
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