The collection's launch will coincide with International Women's Day on March 8, and Keys is joining Athleta's grant program as a mentor and adviser.
As part of the partnership, Keys is joining Athleta’s “Power of She Fund” grant program as a mentor and adviser. The fund works toward empowering women and girls through ongoing grant programs, supporting nonprofit organizations and volunteering.
“Alicia will help expand Athleta’s community resources by sharing her personal growth and well-being journey over her 20-year career through storytelling and community conversations,” Athleta indicated in a statement Tuesday. The partnership with Keys is another step supporting Athleta’s strategy to generate $2 billion in net sales by 2023. In the fiscal year ended Jan. 30, 2021, Athleta generated $1.41 billion in sales.
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