This announcement comes on aliciakeys birthday! HappyBirthday
, to boost the platform's current outreach in engaging with women in conversations around fitness and health. To learn more about the upcoming collection, POPSUGAR spoke with Keys ahead of the announcement.across its platforms, The Athleta x Alicia Keys Collection aims to empower women through soft-to-the-touch activewear that helps women explore all that is within them.
Through this upcoming collection, Keys wants women to"feel bold. I want them to feel brave. I want them to feel luxurious, gorgeous, and as if they don't have to try too hard to be superfly." Speaking of bold, Keys says to expect bright yellows, deep magenta-like pinks, and bright oranges along with an array of neutral tones — in silhouettes like crop tops, high-waisted leggings, duster cardigans, a turtleneck, and jumpsuits.
Keys is excited for women to experience Within You as it relates to both The Athleta x Alicia Keys Collection and conversations around fitness within AthletaWell. As a self-described wellness fan, Keys wants women to know that they're". . . literally the embodiment of greatness, and I just love celebrating us. So I'm excited to celebrate us in all the ways that I live and breathe.
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