Adidas and Allbirds are joining forces to create a high-performance sneaker with the lowest possible carbon emissions. It's an unusual partnership of two competitors in the fast-growing eco-friendly footwear space.
New York After exchanging some cheeky messages on social media in the wee hours of Thursday morning, Adidas and Allbirds are linking up.
The sportswear company and sustainability-focused Silicon Valley-based shoemaker are joining forces to create a high performance sneaker with the lowest possible carbon emissions. It's an unusual partnership of two competitors in the fast-growing eco-friendly footwear space, with the aim of setting a new industry standard for sustainable sneakers.
— adidas May 28, 2020 Sustainability is a growing focus in the world of sportswear and the larger fashion industry, which is one of the biggest polluters on the planet. Competition has been heating up. Adidas has steadily expanded its line of products made of recycled plastics. Nike, too, recently released shoes made of reused materials. Vegan sneakers have also become a growing trend.
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