This marks the first time in history that Adidas has collaborated with another footwear brand not under its own umbrella.
Author:Whitney BauckPublish date:May 28, 2020The phrase "collaboration over competition" is well-worn in sustainability circles, and for good reason: You can't solve a global problem like climate change by focusing on individual gains at the expense of the collective good. But as frequently repeated as it is, evidence of the idea in action has been hard to find, at least on the brand level.
While brand collabs on product drops are almost mind-numbingly common at this point, this one is interesting because it represents the coming together of two companies that have both been trying to stake their claim in the exact same product category: "sustainable" performance sneakers. The press release announcing this collaboration went on to quote a study published in the "Journal of Cleaner Production" in 2013 claiming that the average running shoe has a carbon footprint of about 13.6 kilograms of CO2, and outlined the two companies' joint intention to "set a new industry standard" by lowering that number together.
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